Aktuelles zum Thema Viral Marketing

Originally published on Spredfast’s Blog. By Courtney Doman, Social Media Specialist, Spredfast The Spredfast team is back in the office after a jetsetting week. On the heels of MashCon, we deployed Spredfasters to Chicago, NYC, and right here in our home base of Austin for a slew of great events (WOMM-U, AdAge Social Engagement/Social TV, and WOM Crash [...]

By Jim Storer, Principal & Founder, The Community Roundtable The next module in our online WOMM-COM community manager certificate program starts next week. We’re really excited to bring together such an amazing group of practitioners to teach this course. Check out the instructors and we’re sure you’ll agree. The community manager course is designed to explore the competencies of [...]

Originally published on FeedMagnet’s Blog By Frank Burns, VP Solutions and Client Services, FeedMagnet Next week, marketing experts from all industries will converge in Chicago for the Word of Mouth Marketing Association’s annual WOMM-U. Students (including the FeedMagnet team!) will learn and share best practices for engaging brand followers through social media. FeedMagnet & WOMMA Partnership Of course, FeedMagnet [...]

BY KARA MARTENS, Social Media Manager, Shoutlet, Inc. In school we were taught that a good story includes the five W’s: who, what, when, where, and why. Those W’s are also great questions to ask when planning content for your social media efforts. Who are you trying to reach? What drives them? What content are you creating? When is the best [...]

By Jordan Viator Slabaugh, Director of Social Media, Spredfast As marketers and word of mouth practitioners, most of us love conferences. They deliver new information and best practices that help inspire  us step up our game for when we return to our day jobs to get the ball rolling on new initiatives. But most importantly, they remove the [...]

By Jacob Hurwith, Marketing and Social Media Coordinator, WOMMA The two hottest buzz words nowadays are content and engagement. However, in order to drive engagement, a brand needs relevant content. Whether it’s through a blog, webinar, email, social media or an event, content is what underpins everything. Content is king and given its relevancy, we have [...]

On Thursday April 12, we at WOMMA were proud to announce a partnership with Bazaarvoice designed to develop new industry standards that strengthen the integrity of consumer-generated review content.

Originally published on Capture the Conversation by Room 214, a social media agency Many Facebook advertisers were hit this week with some new and largely unannounced changes to the popular ads platform. Moving forward, ad images will be limited to dimensions of 99 x 72 (previously 110 x80), and body copy will be limited to 90 text characters, down [...]

By Greg Shove, Founder and CEO, SocialChorus Most advertising disciplines are being dramatically affected by the explosion of Social media technologies, but none more so than PR and Word of Mouth. Firms in these disciplines have historically attempted to harness and measure the power of influencers. But now that power has become increasingly democratized, so finding [...]

By Rod Brooks, CMO of PEMCO Insurance and Immediate Past President of WOMMA Have you heard what they’re saying? Analysts watching emerging engagement trends have identified sales professionals as the least likely group to commit to the adoption and use of social media. Really? Marketing departments and communication teams get it. Public relations and brand managers [...]